How do you plan on reaching your target audience this year? As Facebook, Instagram, Twitter, and other social media network continuously update their platforms, it is important to keep updated with the latest developments and highlight the social media trends for 2018.
That’s why this post on 2018 social media trends is needed as we plan 2018 social media strategies. It will guide you in allocating your time and efforts appropriately.
Here are the social media trends to watch out for…
It is impossible to avoid Stories
Stories is a big deal and it’s not going away anytime soon! It has become a must-have feature for every social media platform. With WhatsApp, Facebook, Instagram, YouTube, Snapchat, and other apps implementing their own version of “stories”, 2018 should see marketing team incorporating stories into their marketing strategies.
Videos are not out of demand
With the attention span reducing daily, video content is dominating audiences’ attention spans across social media platforms.
Here are some stats to buttress our point
- 82% of Twitter’s audience watches video content
- YouTube viewers watch a billion hours of video per day
- Facebook users consume over 8 billion videos every day
- 60% of videos on YouTube are viewed on mobile devices, as are 90% of videos on Twitter.
This shows that mobile video content is capturing more attention than ever before, it should be no surprise that marketers plan on increasing their mobile ad budgets to account for video over the next several months.
Influencer Marketing will keep making an influence
Influencer marketing is big business, which is why the competition for collaborating with social media influencers is likely to increase in 2018.
As the year progresses, we’re likely to see brands spending more time evaluating the authenticity of their influencer-brand collaborations. Consumers are quick to recognize when an influencer is just promoting a brand for a paycheck, and are just as quick to comment on the inauthenticity of the relationship-damaging both the brand and the influencer’s credibility.
Booming E-commerce Platform
56% of consumers said they followed brands on social media to browse products for sale, and 31% of online shoppers say they’re using social media specifically to look for new items to purchase, according to a survey from Aimia.
With this, brands should leverage these shopping habits when thinking about their social media strategy for 2018 with Facebook, Instagram, Twitter, and Pinterest offering ways for users to purchase products from directly within their apps.
Messaging Apps will humanize companies/brands
If you are thinking of messaging apps such as Facebook Messenger, WhatsApp, WeChat, and the others as just alternatives to text messaging, think a rain check — these apps are used by over 4 billion users worldwide, and there’s a tremendous opportunity for brands to leverage its presence.
Many brands are using messaging apps for one-on-one communication with customers, which is completely changing the way customer service gets done. It makes the companies more accessible to its clients and gives it human side. It also provides a faster and easier way for companies to execute customer service activities, rather than being placed on hold or waiting for a returned email. Deploying messaging for customer service is more scalable and cost-effective for businesses, and by providing a better experience for the customer, brands can solve their problems quickly and retain them more easily.
Increase in Live Streaming
Live streaming isn’t what it used to be, it is bigger and better and you are going to see a lot more of it in 2018. Instagram Live, Twitter Live, Periscope and Facebook Live are among the most popular and they have the numbers to prove it.
There are a lot of brands using Facebook, Instagram, and Twitter to live stream events. This approach aims to keep followers engaged with the brand by bringing an event they otherwise might not be able to attend directly to their screens.
Brands also use live video for customer service by hosting Q&A sessions, product demonstrations and stream multiple live videos in a series. These live videos provide more opportunities for engagement.
To get your personalized social media plan for 2018 that includes at least one of these social media trends, contact us!